Technology is the elementary innovation driver of the coming years. There are few sectors of the economy that are not affected. Cashless payment, self-driving cars, inter-networked goods and the Internet of Things are the immediate future. Identifying new business fields, offering appropriate new services and leveraging the changes to the best possible business effect: these are the decisive factors for a company’s success in this field.

The media industry, as a producer and distributor of content, is currently going through a particularly widespread and sustained upheaval. Classic revenue models are losing their viability. Previous returns are not sufficiently offset by newer approaches. Paid content models cannot absorb the loss of the previously profitable advertising market. New platforms such as Facebook, YouTube and Pinterest are taking traffic away from media companies. The gatekeeper function is gradually being lost. Simultaneously, media consumption is undergoing dramatic change across the board. Younger users almost exclusively access information via the Internet, or surf to new digital platforms from the outset. The mobile industry, with applications for smartphones and other mobile devices, has seen the strongest growth. The development is independent of format or medium.

Digital transformation, due to huge volumes of user data, offers particular opportunities. Big data provides information about interests, likes and dislikes. User targeting, user monitoring and mobile marketing open up numerous new opportunities for converting digital offerings into cash.

In our Industry Expertise Centre for Technology, Media, and Telecommunications, experts from our three divisions – auditing, tax and consulting services – are available to help you with bespoke auditing and consulting services for the tasks that you face. In addition to auditing and audit-related services, tax consultancy and legal/economic consultancy, this also includes a variety of offerings in the field of advisory.
For more information on our global network and our presence in the TMT area, please visit our international website.

 

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